Bal Ram Bhattarai, PhD

PhD (Shinawatra University, Thailand), MBA -Marketing, MA- Sociology (Tribhuvan University), FDP (IIM Ahmedabad), PGD in Services of Marketing (Maastricht School of Management, The Netherlands)

Associate Professor

Area of Specialization : Marketing
Email:
Experience: 22 Years

Bal Ram Bhattarai PhD

Associate Professor

School of Business

Pokhara University

Call: +977=98560-30219

Mail: balram@pusob.edu.np or bhattaraibr6@gmail.com

Education

2022

1999

PhD (Management) Shinawatra University, School of Graduate Studies, Bangkok, Thailand

Master’s Degree in Sociology, Patan Multiple Campus, Tribhuvan University, Nepal

1996

Master’s degree in management (MBA) CDMS, Tribhuvan University, Nepal.

1993

Bachelor’s degree in management (BBA) KMP Taulihawa, TU, Nepal.

1987

Intermediate Science in Agriculture, Shivpati Inter College, Shoharatgarh, UP Board, India

1985

SLC, Tauleshwor Nath Sanskrit Madhhamik Vidyalaya, Taulihawa, Kapilavastu, Nepal

 

Training and Diploma      

  • Start and Improve Your Business (SIYB), Educators’ Training November 10-14, 2022, an ILO Training.
  • Training the Trainers in Executive Education, the refresher course at Amity University, New Delhi, India Organized by Maastricht School of Management, Maastricht, The Netherlands and Amity Institute of Education, New Delhi, India (13 to 23, July 2009)
  • Post Graduate Diploma in Marketing of Services at Maastricht School of Management, Maastricht, The Netherlands (26 May 2006 to 20 August 2006).
  • Faculty Development Program in Management at Indian Institute of Management Ahmedabad, India (4th October 2004 to 29th January 2005).
  • Professional Writing at Pokhara University (11 to 23 August 2002)

Research and Publications

  • Community-Based Rural Homestay Service Quality: Evidence from Piprahar Homestay, Nawalpur, Research Report, December 2023.
  • Exploration of Service Quality, Satisfaction, and Behavioral Intention of Inbound Visitors in Nepal, Research Article Published in St. John’s Journal, Thailand, December 2023.
  • Exploring Service Quality and Visitors’ Complaining Behavior of Nepalese Tourism Industry, Research article published in The Journal of Business and Management, Pokhara University, May 2022.
  • Exploration of Entrepreneur’s Challenges to Cope with Nepalese Tourism Market Dynamics, Janapriya Journal of Interdisciplinary Studies, December 2021.
  • Marketing Strategies of Nepalese Tourism Industry Post COVID-19, research article published in Annamalai International Journal of Business Studies and Research, India, November 2021.
  • Socio-Cultural, Economic, and Environmental Impact of Tibetan Refugee Settlement on Host Community in Pokhara, research article Published in the Journal of Business and Management, December 2018.
  • Impact of spouse employment on marital Stability: Evidence from working men and women in PokharaA joint study and article published in The Journal of Nepalese Business Studies December 2015.
  •  Attitude towards Television Advertising (ISBN 978-3-659-24646-30, Published in Lambert Academic Publishing in 2013 (a joint publication).
  • Socio-cultural Impact in Host Communities. A joint study and article published in The Journal of Nepalese Business Studies in June 2013.
  • Entrepreneurship and Small Business Management, Textbook (ISBN 978-9937-30-189-3) Jointly Published, 2012.
  • Entrepreneurial Ability Western District of Nepal: A Joint study and article published in Pace, the Journal of Business and Management, School of Business Pokhara University, Nepal January 2010.
  • Tracing study of Pokhara University Graduate, Team Member, Study sponsored by University Grants Commission, Nepal in 2009.
  • Ethnic Profile of Entrepreneurs of Pokhara, Nepal (in 2005).
  • Market Share Analysis of Banking & Non-banking Financial Corporations in Pokhara. (in 2004).
  • Lower Secondary School Dropouts Among Magars (A Case Study of Dhikura VDC of Arghakhanchi District) in 2002 (A dissertation for MA in Sociology).
  • Agro-Micro Enterprise (A Case of Angora Business in Nepal) in 1996 (A dissertation for MBA).

 

 

Conference and Seminars

  • The Effect of ATM Services on Customer Satisfaction: An Empirical Analysis, International Conference on Multidisciplinary Concepts in Management, GL BAJAJ Institute of Technology and Management, Greater Noida, India 30th June and 1st July 2023.
  • Co-convener (Organizer), International Conference on Business Society and Governance, School of Business Pokhara University (26 – 28, Feb. 2017)
  • The Prospect and Challenges of ICT in Nepal's Tourism Industry, ICONI 2015 – Kuala Lumpur, Malaysia, (13 – 16, Dec 2015).
  • International Conference on Marketing Challenges of SMEs in Developing Countries, Faridabad Delhi, India September 2014.
  • Workshop on Dilemma, Resolution, and Demands of Pokhara University Examination System, Principal Organizer, and Presenter 
  • International Conference on “Managing Change for Sustainable Development in the SAARC Region” by Association of Management Development Institutions in South Asia (AMDISA) (May 16-18 20011, Kathmandu Nepal)

Work Experience

  • Associate Professor, School of Business, Pokhara University April 2019 to date
  • Studies leave PhD at Shinawatra University, Thailand (April 2017 to December 2019)
  • Lecturer, School of Business, Pokhara University May 2017 to April 2019
  • Lecturer, School of Business, Pokhara University May 2016 to May 2017
    • Teaching and assisting various subjects and activities particularly marketing and entrepreneurship areas for BBA and MBA students.  Assisting different academic and administrative work to the Dean of the faculty.
  • Controller of Examinations, Pokhara University, Pokhara, Nepal from May 2012 to May 2016
    • As a chief of examination bearing different responsibilities to conduct examinations and evaluations of more than 30 thousand students of Pokhara University each semester. The main responsibilities are:
    • Conducting university registration-related works for all students at colleges.
    • Managing Collecting, developing, and distributing question papers to 62 different colleges all over the nation
    • Appointing and managing the examination team to run the examinations.
    • Gathering the student's answer book and sending it to examiners again gathering and scrutinizing the evaluation gap between the examiners.
    • Preparing and publishing results and managing all the associated works.
    • Taking charge of issuing all kinds of certificates and conducting convocation ceremonies to the university graduates
  • Program Coordinator for MBA Program, School of Business, Pokhara University (September 2011- April 2012)  
    • Managing classes, preparing routines, managing regular faculties as well as visiting faculties and professionals, managing students' internship and research work, as well as six credit teaching, work each semester for Bachelor level students.
  • Program Coordinator for BBA and BBA-BI Program, School of Business, Pokhara University (August 2009- August 2011)
    • Managing classes, preparing routines, managing regular faculties as well as visiting faculties and professionals, managing students' internship and research work, as well as six credit teaching, work each semester for Bachelor level students.
  • Lecturer at Pokhara University, Pokhara, Nepal, From August 2001 to April 2009
    • Teaching and assisting various subjects and activities particularly marketing areas for BBA and MBA students.
  • Part-Time Teacher at Nepal Commerce Campus, Kathmandu, Nepal, From August 1998 to 2001
    • Teaching and assisting various subjects and activities for BBS students.
  • Nepalese Representative for Transgenous International, Canada (An International Non-Governmental Organization working for Indigenous people) August 1996 to August 1998
    • Visiting displaced people from the Rapti zone and assisting with immediate support. Reporting to Transgenous International.
  • Junior Technician at District Livestock Services Office Rolpa from December 1988 to December 1993
    • Animal development, extension, and treatment activities
  • Teacher at Surya Prakash Secondary School, Palainte, Salkot, Surkhet from August 1987 to December 1988.
    • Teaching Science and Mathematics for secondary and Sanskrit for Lower secondary level students