Background: The rapid growth of tourism in areas like Pokhara
Valley has fueled significant expansion in the restaurant sector,
increasing competition and making customer loyalty vital for
sustained success. So, it is essential to examine how factors
such as ambiance, decor, aroma (mechanical cues), and staff
interactions (humanistic cues) shape consumer experience and
loyalty. As demand for diverse food services rises in Nepal,
driven by cultural shifts and evolving expectations, these
insights are valuable for crafting strategies that build stronger
customer relationships in the industry.