Subarna Bir Jung Bahadur Rana

Masters Degree in Business

Assistant Professor

Area of Specialization : Marketing
Email:
Experience: 8 Years

 

RESEARCH GRANTS:

A Fit between Logistics and Supply Chain Management Education and Jobs Market Need in Nepal (2018). Funded by: Research Management Cell (RMC), School of Business, Pokhara University

Perception towards Online Teaching-Learning during Covid-19 Pandemic: Evidence from Faculties of Higher Educational Institutions in Nepal (2021). Funded by: University Grants Commission (UGC), Nepal (Ongoing).

 

PUBLICATIONS:

JBR, S. B. & Yadav, U. S., (2021). A Fit between Logistics and Supply Chain Management Education and Jobs Market Need in Nepal. Journal of Nepalese Business Studies14(1), 54-68.

JBR, S. B., (2016). The Impact of Customer Retention Strategies in the Nepalese GSM Mobile Service Providers: A Case of Pokhara City. Economic Literature13, 46-54.

JBR, S. B., (2014). Knowledge, attitude and their effect on the recently graduated employees’  financial management practices and satisfaction. Economic Literature12, 69-81.

 

CONFERENCES:

JBR, S. B. (2017, Feb 26-28), Logistics and Supply Chain Management Education at  Bachelor’s Level Management Programs at Nepalese Universities [Paper Presentation]. Pokhara University, Faculty of Management 1st International Conference, Pokhara,GP, Nepal.

JBR, S. B. & Yadav, U. S. (2020, Feb 1- 2). Relationship of Sports Tourism Events Image with Travel Intentions: Study from Participants Perspective [Paper Presentation Janapriya Multiple Campus and Operational Research Society of Nepal 11th  International Conference, Pokhara, GP, Nepal.